Compassionate Capitalism by Marc Benioff and Karen Southwick demonstrates that giving back is always a good idea and benefits the community, employees, and even the company. The authors clearly outline steps to integrate philanthropy into corporate culture while providing numerous case studies of small and large companies that practice successful corporate philanthropy.

To practice “compassionate capitalism” the authors suggest companies adopt the 1-percent solution– 1 percent each of equity, employee time, and profits devoted to philanthropy.

I recommend all entrepreneurs, or aspiring entrepreneurs, pick up this book as Benioff and Southwick point out that creating a culture of philanthropy is much easier if initiated in the early stages of a company.